Have you ever been faced with the task of having to write an email
promotion to your list, and then realized that you didn't know what
to say or how to say it?
Michael Rasmussen's new video course "Email Promos Exposed"
promises to solve that problem for you by walking you through
the actual process of creating killer email promos step-by-step.
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If you're in a hurry, just go ahead and visit this
URL to get instant free access to these videos:
==> http://emailpromos.wardinfonet.com
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I decided to see if Michael's videos live up to their promise by
trying them out myself. Here's what I found:
Overall Quality
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The first thing I noticed when I opened up the first video was
the excellent production quality. He used Camtasia Studio for
the production, which is now the industry standard for creating
high-quality screen capture video products. The audio is near
studio quality, and the graphics are very professional. These
videos were made by someone who KNOWS what he's doing.
Well done!
section, and then again by sub-section. For example,
one video is all about the subject line, and then there
are different parts of that video that each cover a
certain area of crafting a killer subject line.
Now let's move onto...
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THE ACTUAL VIDEOS
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Here's a brief summary of each video. Obviously it's impossible to
list every single thing here, but I want you to get a feel for what
each one covered, and how well it covered it.
If you're in a hurry, just go ahead visit this
URL to get instant free access to these videos:
==> http://emailpromos.wardinfonet.com
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VIDEO 1 - INTRODUCTION
This video serves as an introduction to the whole course. You get
to see a picture of Michael in his work at home everyday life, as he
establishes his credibility right up front by talking about some of
his massive successes online. He even displays two checks in the
amount of $50,000 and $25,000 to illustrate that, when it comes
to the subject of making money with email promos, he knows
his stuff.
This is a good lesson for anyone to get. Whenever you're teaching
people how to do something, it's good to establish your credibility
up front, so there's no doubt about whether or not you're qualified
to talk about the subject. Most product developers either skip or
minimize this step.
VIDEO 2 - BEFORE YOU WRITE THE PROMO
This video talks about some things that no other marketer has
bothered to mention. You'll learn things like:
* The mindset you need in order to write a killer promo
* The different tools you need before you get started
* How to keep your emails laser-focused
* How to create an outline that practically writes the email
for you.
This was a fantastic video, and did a good job of kicking
things off.
VIDEO 3 - THE SUBJECT LINE
I liked this video, because it talks about one of MY biggest
weaknesses when it comes to writing email promos... the subject
line. The subject line is a confusing topic, because nobody's 100%
sure what the best tactics are.
* The biggest secret for writing a subject line that makes people
insanely curious.
* Techniques for personalizing the subject line.
* Mistakes to avoid when using personalization.
I was surprised to find that I was making some of the mistakes
that Michael mentioned in this video. Now I know better!
VIDEO 4 - THE OPENING
This is where a lot of people slack off when writing their emails.
Michael talks about how important it is to create an opening that
is conversational, and then reveals techniques and examples on
how to do that.
* How to get people to keep reading your email once they've
opened it
* How to make your opening interesting
* Mistakes to avoid when creating your first few paragraphs.
VIDEO 5 - THE BODY COPY
This is one of the "meatiest" portions of the course, because it
reveals techniques that are not widely discussed on the forums or
blogs, or in most eBooks. He talks about the importance of
keeping your body copy tight and relevant, and then reveals how
you can do that.
* How to write powerful bullets that make people curious and
want to find out more
* Simple formatting tricks for making your body copy easy
to read
* The secret of "bucket brigade copy" and how to use it in your
email promos to force people to keep reading.
This is where a lot of people wimp out in their email promos.
They start out strong, but when it comes time to ask the reader
to click the link and take action, they don't know what to say.
Michael talks about some of his favorite techniques for making
that happen, and also gives you:
* The "magic question" to ask yourself that will make your
close much more powerful
* The secret of the "unanswered question" and why handling
this is a surefire way to get people to act right away
* The structure of a powerful close
* Mistakes people make when creating their close.
VIDEO 7 - CREATING AN EFFECTIVE P.S.
Some people say that the P.S. is one of the most important parts
of the email, because it is often the one thing that gets people to
click the link at the end. In this video, Michael talks about:
* The 4 different kinds of P.S.'s you can use
(this section was a real eye-opener for me).
VIDEO 8 - COMMON MISTAKES PEOPLE MAKE
I loved this video, because it has shown me some mistakes that I
was making that I wasn't even aware of. Unless you're a seasoned
pro, you're probably guilty of some of the things that Michael talks
about in this video as well, and that's why it's so valuable. I've
shaved years off my learning curve, because now I can avoid
some of the costly mistakes that I was bound to make in the
learning process.
VIDEO 9 - HOW TO CREATE FOLLOW-UP EMAIL PROMOTIONS
This video alone is going to make me a lot of money. Why?
Because I only used to send out one or two emails for each affiliate
promotion I was doing. Michael showed me in this video how
important it is to send a follow-up promotion, and he shows
exactly how to do it. He covered things like:
* The psychology of follow-up email promos
* The 2 main types of follow-up promos that make
the most money
* How to overcome readers' objections in your
follow up emails
* The 2 most common mistakes people make when
writing follow-ups and how to avoid them.
VIDEO 10 - HOW TO WRITE BACK-END EMAIL PROMOTIONS
Every marketing guru out there says that the REAL money is on
the back end. I'd have to agree with them, but the problem is...
most people have no idea how to set up a back-end system that
makes money. This video will teach you how to set up an
automated back-end that's loaded with killer promos that make
you lots of cash on autopilot. He reveals things like:
* The big difference between regular and back-end email promos.
* How to prepare a back-end promotion sequence.
* Common mistakes people make when creating
back-end email promos.
VIDEO 11 - CREATING AFFILIATE EMAIL PROMOTIONS
This could be the most important video of the entire package for
a lot of people, because most people email their list to promote
other people's products as an affiliate. Let's face it, if you only have
3 products, can you really afford to only email your list 3 times a
year? They'll get bored hearing about the same old products over
and over again. This video sheds some light on how to create killer
affiliate promos. Michael reveals things like:
* The two main types of affiliate promos
* What makes affiliate promos different to
regular promos (and why ignoring this huge
secret could cost you big money)
* Michael's favorite tactics for creating
affiliate promos that no one else is doing
* 3 different ways to add scarcity to your
affiliate promos (this is the most important
section of the video, so make sure you watch it
over and over again).
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CONCLUSION
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As you can see, Email Promos Exposed really packs a lot of punch!
Most of the courses out there offer only watered down, weak
content. Not this one! These videos are going on my "A-list" for
anybody wishing to improve their home business income.
I've already watched them twice, and plan on reviewing them
every couple months to make sure that I have the principles,
techniques and tactics burned into my mind.
If email marketing is an important part of your home business
(and in my opinion, it's the most important part of ANY online
business), then you owe it to yourself to check out Michael's
exciting new videos, Email Promos Exposed.
Here's the URL where you can get instant free access
to the videos right now.
==> http://emailpromos.wardinfonet.com
Sincerely,
Michael
PS. -- If you want to take your business to places it hasn’t
been before, you do need to start thinking out-of-the-box
now... doing things you’ve most likely never done before.
Each year I get to review videos, DVD and books from a
lot of so-called ‘gurus’ – yet here is an ordinary, down-to-
earth guy – not some slick-talking theorist – showing you
how he actually makes very substantial profits from emails
he crafts right in front of your eyes .
Most importantly, Michael Rasmussen shows how almost
anyone can copy his teachings and start to make good
money from their emails in their own profitable home
business.
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To find the best home-based business ideas and
opportunities so you can work at home and make
money online visit:
http://www.wardinfonet.com
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